THE PARADIGM COLLECTIVE  ANNOUNCE PARTNERSHIP 

The Royal Royal Debuts No. 1on iTunes US and Canada Charts

Carlos Whitaker Project Dropped May 29

(Nashville, Tenn.)  – Provident Music Group and independent artist development and music house The Paradigm Collective have united in a partnership resulting in The Paradigm Collective’s own imprint under the label group umbrella.  The partnership includes representation of new and existing recorded music, licensing, marketing and physical and digital distribution nationally and internationally.  Marketing and promotion of artists and songs will run through the label group, Essential Worship and Essential Music.

The Paradigm Collective, founded and led by industry veteran, Teresa Davis, is home to thriving independent artists including The Royal Royal, Carlos Whittaker, All The Bright Lights

and others.

“The Paradigm Collective is, and will continue to be, a service project working alongside and partnering with some unique and gifted creatives that I call my friends.  We all believe that in our
service together for others we will get to write and re-write some grand stories we can leave behind for those who are next.  I am honored to have Terry and his team believe in what we are doing and am thankful for all the Paradigm extended family who are part of this journey,” comments Teresa Davis.

Terry Hemmings, Provident Music Group President & CEO, shares, “Teresa has developed an impressive roster of artists and is cultivating the growth of their incredible music across many genres and platforms.  We’re looking forward to helping further Paradigm’s reach to national and international channels.”

To emphasize The Paradigm Collective’s ability to platform its artists in a live setting, Davis has aligned with Mike Snider, head of Paradigm Talent Agency, for booking tours and live  performances. “Teresa has consistently been on the front end of dynamic artists and movements. With the addition of Provident, there is no telling where this can go. A great example of this is The Royal Royal. It’s sound and ability to connect live in a worship setting is where worship music is going. We are thrilled to be working alongside this band and two amazing companies,” offers Snider.